Amber Ayre

The Future of Technology in Present Times

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  • Client
  • Emily Moody
  • Services
  • Brand Identity
  • Mobile App
  • Print
  • Role
  • Design | Illustration | UI Design

Taking a twist on brand identity by incorporating the future into modern times of the perfume market. Amber Ayre captures the essence of being in the moment. It is fascinated by entrepreneurs with expendable income, and courageous—who praise the future for technology that can be implemented into the present.

Design process

Schematics

Creating the products

While taking into consideration that Amber Ayre is a fictional perfume brand, there needed to be a phase of designing the products. The best way of doing so was through the process of schematics. This way I am able to figure out the dimenions and design of the products, and move forward with the brand assets to go with it.

Brand Assets
Amber Ayre Logomark

Logomark

A simplistic ‘A’ logomark taken from the type itself creates consistency with its logotype—negative and positive spaces can create a different approach to a design.

Logotype

The word ‘Amber’ has its meaning, and correlates with the colors used. Both amber and Amber Ayre preserve a piece of history—a moment in time. To capture that correlation without interfering with the logo, the warm amber color of a yellow-orange is what brings it all together..

Amber Ayre Logomark