Exploration of Typography
"Un-Engineering" The Current Logo
Burt Rutan established the American aircraft business Scaled Composites, which is currently owned by another business Northrop Grumman. They perform the proper procedures when it comes to developing airplanes. At Scaled Composites, they design, build and test a concept to develop a vehicle that could potentially mark a new milestone in aerospace history.
The Cover
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The Logo
Redesigning the current logo of Scaled Composite does not just come up by itself. The redesign of a logo comes with doing your research—what the company is, its background, and ideating concepts that correlate with what they do. Finding similarities between an idea and an airplane sparked the inspiration for this design. It was the correlation of the word flight.